Image blocking in email programs
These days, email programs are more aggressively blocking images by default than before, with a recent report stating that only 48% of email recipients see images automatically.
Your newsletter needs to have its images displayed by the recipient in order to have the m2news tracking image loaded, which will let m2news know that the email has been 'opened'.
Default settings in popular email clients
Desktop clients | Images shown by default |
Images displayed for trusted senders |
Renders ALT Text |
---|---|---|---|
Outlook 2007/2010 | replaces with security msg | ||
Outlook 2003 | |||
Outlook for Mac 2011 | |||
Outlook Express | |||
Windows Live Hotmail | |||
Apple Mail | |||
Thunderbird | |||
AOL Desktop | |||
Lotus notes |
Webmail clients | Images shown by default |
Images displayed for trusted senders |
Renders ALT Text |
---|---|---|---|
Hotmail | |||
Gmail | |||
AOL Webmail |
Mobile clients | Images shown by default |
Images displayed for trusted senders |
Renders ALT Text |
---|---|---|---|
iPhone/iPad | |||
Android default | |||
Android Gmail | Can select to show | ||
Windows Mobile 7 | |||
Blackberry OS6 |
As you can see from the above, blocking images by default in email programs is the norm. Webmail clients in particular have cracked down on the automatic display of images, likely to prevent tracking images from being downloaded in spam email.
So using fewer and smaller in kb size images means people will more likely be happy to 'click to display' them in their emails, and choose to always display images in emails sent from you.